Privacy Policy
Effective Date: July 2026
At Direct Local (“we”, “our”, or “us”), we are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit www.directlocal.com.au, submit an enquiry, or engage our Google Business Profile management services.
Information We Collect
We may collect personal information including:
- Full name
- Business name
- Email address
- Phone number
- Business address
- Google Business Profile information
- Website address
- Billing information
- Any information you provide through enquiry forms, consultations or customer support
We may also automatically collect certain technical information, including:
- IP address
- Browser type
- Device information
- Operating system
- Website usage data
- Referring websites
- Cookies and similar technologies
How We Use Your Information
We collect and use your information to:
- Respond to enquiries
- Provide our Google Business Profile management services
- Manage your account
- Improve your local search visibility
- Monitor and improve website performance
- Provide customer support
- Send service-related communications
- Send marketing communications where you have consented
- Meet legal and regulatory obligations
- Protect our website against fraud or misuse
Google Business Profile Services
As part of providing our services, you may provide us with access to your Google Business Profile and related Google accounts.
This access is used solely for delivering the services you have requested, including profile optimisation, updates, performance reporting, review management and local search improvements.
We will only access the information necessary to perform our services.
Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Remember user preferences
- Analyse website traffic
- Improve website functionality
- Measure marketing performance
- Understand visitor behaviour
You can disable cookies through your browser settings, although some website functionality may be affected.
Analytics
We may use analytics tools including Google Analytics and similar services to understand how visitors interact with our website.
These services may collect anonymous information including:
- Pages visited
- Time spent on the website
- Device type
- Browser information
- Geographic region
- Traffic source
This information helps us continually improve our website and services.
Advertising & Remarketing
We may use advertising technologies such as:
- Google Ads
- Google Remarketing
- Meta Pixel (Facebook & Instagram)
- LinkedIn Advertising
- Other digital advertising platforms
These technologies may use cookies to display relevant advertisements based on previous interactions with our website.
Email Communications
If you subscribe to our newsletter or submit an enquiry, we may occasionally send:
- Service updates
- Marketing communications
- Industry news
- Local SEO tips
- Promotional offers
You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.
Disclosure of Information
We do not sell your personal information.
We may disclose your information to trusted third parties where necessary, including:
- Payment providers
- Website hosting providers
- CRM providers
- Email marketing platforms
- Analytics providers
- Professional advisers
- Government or regulatory authorities where required by law
These providers are only given the information necessary to perform their services.
Overseas Disclosure
Some of our service providers may store or process information outside Australia.
Where this occurs, we take reasonable steps to ensure your personal information receives an appropriate level of protection.
Data Security
We take reasonable technical and organisational measures to protect your personal information from:
- Unauthorised access
- Misuse
- Loss
- Modification
- Disclosure
While we strive to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Meet legal obligations
- Resolve disputes
- Enforce our agreements
When information is no longer required, it is securely deleted or de-identified where practical.
Access and Correction
You may request access to the personal information we hold about you or request corrections if your information is inaccurate or incomplete.
Requests can be made using the contact details below.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page and become effective immediately upon publication.
Contact Us
If you have any questions regarding this Privacy Policy or wish to access or correct your personal information, please contact us through our website.
Website: https://directlocal.com.au
