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Case study
Real estate
/
Bankstown, NSW
/
Ongoing

Class Realty

A single independent office competing against Elders, Ray White, McGrath and LJ Hooker in one of Sydney’s most contested real estate markets. Direct Local has them holding second and third place on Google Maps for the searches that bring in landlords.

Class Realty

Class Realty office, Restwell St Bankstown

9
Keywords in the Google Maps top three
Leasing and property management
5.0
Star rating across 119 Google reviews
No rating in the pack is higher
20.9%
Google local pack coverage
7.7 point change
70
Ranking positions gained
July to August 2026
01 — The challenge

One office against five franchises

Every national brand in the market outranks them on “real estate agent Bankstown”. Class Realty has 107 backlinks and 12/100 domain authority. Elders has 574,000 links. On paper this is not a fight they win.

02 — The strategy

Win property management first

Rather than fight the franchises head-on for “real estate agent Bankstown”, Direct Local built the profile and content around leasing and property management, and around the suburbs next door — Condell Park, Yagoona, Punchbowl, Greenacre.

03 — The result

Nine terms in the map pack

Nine keywords now sit at #2 or #3 in the Google Maps three-pack, including “real estate agent near me”. Local pack coverage sits at 20.9%, and they carry a perfect 5.0 rating across 119 reviews.

Google Maps three-pack

Where Class Realty shows up above the franchises

Nine searches where they appear in the top three on Google Maps. Everything here is a landlord or a seller looking for an agent right now.

2
Leasing agent Bankstown
2
Property managers Bankstown
2
Rental agent Bankstown
2
Rental property management Bankstown
2
Real estate agent Condell Park
3
Real estate agent near me
3
Property management near me
3
Property management Bankstown
3
Tenant management Bankstown
Map grid — average rank by keyword

Strongest where it pays: property management

We track rankings from 49 search points across Bankstown and the surrounding suburbs, not just from the office. Every marker below is a real search location, and the number is where Class Realty shows on Google Maps from there.

5.2
Property management
2.6
Biggest grid movement
Property management Bankstown · avg 5.2

Google Maps rank grid for property management Bankstown

Source: local search grid, 49 points across Bankstown and surrounds, 13 Aug 2026.

Movement

July to August 2026

Across 50 tracked keywords in Google Search, Maps and the local finder. The #2–5 count compares against March 2026.

Measure
Result
What it means
New ranking keywords
11
Found where they weren’t before
Keywords moved up
24
Net gain of 6 keywords
Positions gained
70
Net gain of 37 positions
Keywords at #2–5
24
Up from 16 in March
Local pack coverage
20.9%
7.7 point change
Reputation

A perfect 5.0 across 119 reviews

Rating is one of the strongest signals Google weighs on Maps, and it’s the one place where a single office can match a franchise outright. Every agency in the Bankstown pack holding a 5.0 is below, with the reviews behind it.

5.0
Class Realty
119 reviews
5.0
Hockingstuart Bankstown
210 reviews
5.0
Raine & Horne Commercial
100 reviews
5.0
PARAGON Estate Agents
27 reviews
5.0
W.T.Newey & Co Strata
21 reviews

Every agency rated 5.0 in the Bankstown local packs, 1 Aug 2026. The national brands in the same packs rate 4.3 to 4.7.

The competitive gap

Outranking sites 5,000 times their size

On “property management Bankstown” Class Realty sits at an average map rank of 5.2, ahead of Wiseberry, Professionals and LJ Hooker. This is what they’re doing it with.

Agency
Backlinks
Authority
Avg map rank
W.T.Newey & Co Strata
2,790
8/100
1.3
Hockingstuart Bankstown
123,990
36/100
1.7
INSTA Property
58
12/100
3.0
McGrath Canterbury-Bankstown
335,240
49/100
4.4
Class Realty
107
12/100
5.2
Wiseberry Bankstown
14,450
34/100
5.4
LJ Hooker Bankstown
514,220
55/100
9.4

Average map rank for ‘property management bankstown’, 49 search points across Bankstown and surrounds, 13 Aug 2026.

Last 30 days

What the profile is earning them now

983
Profile views
118
Customer actions
57
Website clicks
39
Direction requests

Source: Google Business Profile insights, 14 Jul – 13 Aug 2026.

What’s next

The work still in front of us

Sales terms are the harder half of this market and the franchises still hold them. The plan is to convert the property management foothold into authority, then take the sales searches with it.

→
Build authority and links behind the site
→
Push the nine top-three terms to position one
→
Expand into Yagoona, Greenacre and Punchbowl
→
Take on the sales terms the franchises hold

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