Patisserie
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Barangaroo, Sydney
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New store
Sergio Patisserie Barangaroo
A brand-new patisserie in a precinct that already had Bourke Street Bakery, Black Star Pastry and Banksia Bakehouse in it. Direct Local has Sergio in the Google Maps top three for twelve Barangaroo searches, with 4,480 people a month finding them on Maps from a phone.
Opening cold in a crowded precinct
A new store has no reviews, no history and no authority. Sergio launched with 28 backlinks and 9 points of domain authority into a market where La Renaissance carries 310,262 links and Black Star Pastry sits at 52 out of 100.
Win Barangaroo before Sydney
Direct Local built the Google Business Profile around the precinct and the product — cakes, pastries, custom orders, coffee — rather than fighting “bakery Sydney” from day one. Barangaroo is where the foot traffic is, and where a new name can actually win.
Second on the grid, first on the name
An average map rank of 1.9 for “patisserie Barangaroo” across the whole grid, first place for “patisserie in Barangaroo”, and 497 customer actions off the profile in the last 30 days.
Top two at every point on the grid
We track rankings from dozens of search points across Sydney, not just from the Barangaroo Avenue door. Every marker is a real search location, and the number is where Sergio shows on Google Maps from there.
Twelve Barangaroo searches in the top three
Office workers in the towers above, deciding where to get morning coffee or order a birthday cake from.
Patisserie in Barangaroo
European style patisserie Barangaroo
Cakes Barangaroo
Cake shop Barangaroo
Cake shop Barangaroo NSW
Artisan cake shop Barangaroo
Custom cakes Barangaroo
Custom birthday cakes Barangaroo
Pastries Barangaroo
Cake delivery Barangaroo
Coffee and pastries Barangaroo
Takeaway pastries Barangaroo
Local pack positions, Sydney NSW, 10 Aug 2026.
Ahead of Bourke Street Bakery on their own street
On “patisserie Barangaroo” Sergio sits second across the grid, above operators with a thousand times the links and ten times the reviews.
Average map rank for ‘patisserie Barangaroo’, 10 Aug 2026.
Found on a phone, standing in Barangaroo
4,480 of their 7,530 monthly profile views come from Google Maps on mobile. For a store in a precinct full of alternatives, that is the whole game — being the one that appears when someone looks up from their desk.
What the profile earned them this month
Source: Google Business Profile insights, 16 Jul – 13 Aug 2026.
The work still in front of us
Barangaroo is close to won. The Sydney-wide terms — “patisserie Sydney”, “pastry shop Sydney” — still sit around 18th and 21st on the grid, and 87 reviews against competitors carrying a thousand is the gap that matters most for a food business.
Build the review programme — 87 is the weak point
Claim the 12 remaining directory listings
Add NSW to the page titles
Push the Sydney-wide patisserie and pastry terms
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