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Case study
Commercial property maintenance
/
Marrickville, NSW
/
Ongoing

Spik N Span

A commercial maintenance contractor chasing facility managers, not homeowners. Direct Local has Spik N Span at number one on Google Maps for “building maintenance Sydney” and “property maintenance Sydney”, with 16 keywords in the map pack top three.

A Spik N Span technician working on a commercial building in Sydney

5
Keywords at position #1 in the map pack
Eleven more in the top three
1.7
Average map rank on ‘building maintenance Sydney’
Across the Sydney grid
21.9%
Google local pack coverage
11.1 point change
28
New keywords now ranking
April to August 2026
01 — The challenge

A commercial trade in a handyman category

Google files this work next to one-man handyman operations, and the searches that bring in real contracts — facilities, planned maintenance, office refurbishment — are buried under domestic terms. Neither the suburb nor the state appeared in the site’s page titles.

02 — What we did

Chase the buyer, not the search volume

Direct Local built the profile and tracking around the language a facility manager uses: building maintenance contractor, preventive maintenance, commercial property maintenance, office refurbishment, school and exterior maintenance. Eighty-seven keywords, almost all of them commercial.

03 — The result

Top of the pack on the money terms

Five keywords at position one in the map pack including both headline terms, 28 new keywords now ranking, and local pack coverage now at 21.9%.

Map grid — ‘building maintenance sydney’

First or second at nearly every point

We track rankings from dozens of search points across Sydney, not just from the Marrickville office. Every marker is a real search location, and the number is where Spik N Span shows on Google Maps from there.

1.7
Average map rank
2.6
Property maintenance Sydney
Google Maps rank grid for building maintenance Sydney

Sydney search grid · 1 Aug 2026
Google Maps three-pack

Sixteen commercial searches in the top three

Every one of these is a building manager, strata committee or business owner looking for a contractor.

1
Building maintenance Sydney
1
Building maintenance company Sydney
1
Property maintenance Sydney
1
Property maintenance contractor Sydney
1
Preventive maintenance Sydney
2
Building maintenance contractor Sydney
2
Building maintenance near me
2
Property maintenance near me
2
Office maintenance Sydney
2
Exterior building maintenance Sydney
2
School maintenance services Sydney
3
Commercial property maintenance Sydney
3
General maintenance services Sydney
3
Emergency building repairs Sydney
3
Building repairs Sydney
3
Office refurbishment Sydney

Local pack positions, Marrickville NSW, 1 Aug 2026.

Movement

April to August 2026

Across 87 tracked keywords in Google Search, Maps and the local finder.

Measure
Result
What it means
New ranking keywords
28
Found where they weren’t before
Keywords moved up
23
Net gain of 12 keywords
Positions gained
80
Net gain of 45 positions
Keywords at #2–5
28
Up from 12 in April
Local pack coverage
21.9%
11.1 point change

Source: rank tracker, 25 Apr – 1 Aug 2026.

The competitive gap

Second on the grid, first on the terms that convert

On “building maintenance Sydney” Spik N Span averages 1.7 across the grid, behind a single competitor and ahead of everyone else — including a property management company with 1,760 backlinks.

Beyond Building
1.4
15 links · 5 reviews
Spik N Span
1.7
274 links · 28 reviews
SB Building Maintenance
3.6
0 links · 48 reviews
Commercial & Office
7.4
1,760 links · 30 reviews
Superb Maintenance
8.6
0 links · 41 reviews

Spik N Span technicians on a commercial office fitout

Last 30 days

A B2B profile behaves differently

Commercial buyers research on Maps and then call the office or email a quote request. The profile’s job here is to be found and to look credible when it is — 28 reviews at 4.7 stars do that job.

239
Profile views
60
Customer actions
51
Direction requests
8
Website clicks

Source: Google Business Profile insights, 16 Jul – 13 Aug 2026.

What’s next

The work still in front of us

Maintenance is won. The adjacent service lines are not — commercial painting, office fitouts, make good and facilities management are all still unranked, and they are the highest-value work Spik N Span does. That needs service pages and authority, not more profile work.

→
Build service pages for painting, fitouts and make good
→
Add Marrickville and NSW to the page titles
→
Build authority and links behind the site
→
Take on facilities management searches

A Spik N Span technician installing acoustic panels

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