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Case Studies

2ndsappliances

Case study Appliance retail / Gregory Hills, NSW / 8 months

2NDS Appliances Factory Outlet

A factory-seconds appliance showroom with a great store and almost no local visibility. Eight months with Direct Local later, they hold the Google Maps top spot for nearly every term a customer in their area types in.

2NDS Appliances Factory Outlet showroom, Gregory Hills NSW
74
Keywords ranking at position #1 on Google
85.2% local pack coverage
21.8k
Profile views in the last 30 days
Search + Maps
+48
New Google reviews, 110 to 158
Rating up 4.5 to 4.7
01 โ€” The problem

Great store, invisible on Maps

Barely any local traffic. The profile sat below bigger chains, the business was listed on one directory out of thirteen, and the website had almost no authority behind it.

02 โ€” What we did

Profile, citations, reviews

Direct Local rebuilt the Google Business Profile around the terms buyers actually search, cleaned up name, address and phone data across the web, built links and authority, and put Google review stands in the showroom.

03 โ€” The result

Top of the map pack

74 keywords sitting at position one, an average map rank of 1.0 on their core term, and 1,760 customer actions off the profile in the last 30 days alone.

Map grid โ€” 'factory seconds appliances'

Rank #1 at every point on the grid

We track rankings from dozens of points across the surrounding suburbs, not just from the shopfront. Every marker below is a real search location, and the number is where 2NDS shows on Google Maps from there.

1.0
Average map rank
2.4 โ†‘
Best keyword gain
screenshot-2026-08-13-at-4-15-57-pm
25 search points ยท Gregory Hills & surrounds ยท Aug 2026
Before & after

February 2026 to August 2026

Metric
Before
After
Change
Google reviews
110
158
+48
Average star rating
4.5
4.7
+0.2
Website authority
10/100
43/100
+33
Backlinks
285
449
+164
Linking domains
174
293
+119
Average map rank
Not in the pack
1.0
Top 3 everywhere
Reviews

We put review stands in the showroom. They haven't stopped since.

48 new Google reviews in eight months, and the average rating went up while the volume climbed โ€” the hardest combination to pull off.

158
Total reviews
4.7 โ˜…
Average rating
+48
New in 8 months
Google review stands on the counter at 2NDS Appliances
โ˜…โ˜…โ˜…โ˜…โ˜…

Great service, communication, advice and price.

Google review ยท Jul 2026
โ˜…โ˜…โ˜…โ˜…โ˜…

thanks 2nds appliances couldnt be happier highly recommend wouldn't go else where from now on!!!!!

Google review ยท Jul 2026
โ˜…โ˜…โ˜…โ˜…โ˜…

The staff are great and very helpful, also there prices a pretty good

Google review ยท Jul 2026
Last 30 days

What the profile earned them this month

1,400
Website clicks
216
Direction requests
145
Phone calls
21,840
Profile views

Source: Google Business Profile insights, 14 Jul โ€“ 13 Aug 2026.

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