Airport parking
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7 locations, Sydney
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First 3 months
Airport Park and Fly
An independent operator going up against Sydney Airport’s own car parks. Three months into working with Direct Local, they’re already holding top-three positions on Google Maps for terms their competitors have spent years and millions of dollars defending.
Competing with the airport itself
The businesses above them on Google are Sydney Airport’s own P2, P3 and P7 car parks and Blu Emu, sitting on 60/100 domain authority and over 115,000 backlinks. Airport Park and Fly started at 11/100 with two directory listings out of thirteen.
Seven profiles, built properly
Direct Local manages all seven of their locations. We rebuilt each Google Business Profile around how travellers actually search, corrected name, address and phone data across the web, and began the long job of building authority behind the site.
Ground taken, quarter one
43 keywords now rank that didn’t before, 114 have moved up, and five sit in the top three on Maps. The heavy authority work is still underway — this is what the first quarter looks like.
Beating the airport on its own turf
These are searches where Airport Park and Fly now appears in the Google Maps three-pack, above car parks owned by the airport.
Park and fly Mascot
Airport parking with transfers
Airport parking Mascot NSW
Airport parking with security cameras
Airport car park alternative Sydney
April to August 2026
Across 55 tracked keywords in Google Search, Maps and the local finder.
This is who they’re up against
Local search isn’t a fair fight. The airport’s car parks share one of the most authoritative domains in Australian travel. Every position taken off them is taken the hard way.
What the profile is earning them now
Source: Google Business Profile insights, 14 Jul – 13 Aug 2026. One of seven managed locations.
The work still in front of us
Eleven directory listings still to claim, authority to build behind the site, and a review programme starting across all seven locations. On our appliance retail client, the same groundwork took eight months to reach 74 keywords at position one.
Claim the 11 remaining directory listings
Build authority and links behind the site
Launch review stands across all seven sites
Push the top-three terms to position one
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