Web design & hosting
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Earlwood, NSW
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Ongoing
Praxio
A web studio that rebranded from Peregrinex and had to rebuild its search footprint from scratch. Four months on, Praxio ranks first in the Google Maps pack for landing page development and second for website hosting, against agencies carrying a hundred thousand backlinks.
A new name, no search history
Rebranding resets your visibility. Praxio started at 7 points of domain authority against a competitor average of 20.6, with 569 backlinks against 168,278, one directory listing out of thirteen, and reviews still carrying the old name.
Own the service, not the category
“Web design Sydney” belongs to agencies with six-figure link profiles. Direct Local built the profile and content around what Praxio actually sells — landing page development, speed optimisation, managed hosting — and around the inner west suburbs on their doorstep.
Eight first places and climbing
First-place rankings went from one in March to eight in July, top-five rankings from three to sixteen, and 40 keywords now rank that didn’t before. The brand is at number one on Maps for its own name.
Rank #1 at every point on the grid
We track rankings from dozens of search points across Sydney, not just from the Earlwood office. Every marker is a real search location, and the number is where Praxio shows on Google Maps from there.
Where Praxio shows in the map pack
The searches a business makes when it needs a landing page built or a site hosted properly.
Landing page development
Praxio
Website hosting
Landing page designer Sydney
Landing page designer inner west
Website development
Local pack positions, Earlwood NSW. Praxio also holds first place in the Google local finder for website speed optimisation and website conversion optimisation.
March to July 2026
Across 100 tracked keywords in Google Search, Maps and the local finder.
Source: rank tracker, 23 Mar – 23 Jul 2026. 40 new ranking keywords and 39 positions gained over the period.
Second on the grid for landing page development
Praxio holds an average map rank of 2.6 with 716 backlinks. Every agency below it has more links, more reviews or both.
Average map rank for ‘landing page development’, 23 Jul 2026.
Twenty reviews, all five stars
Sixteen in March, twenty by August, and not a single review below five. The older ones still name Peregrinex — which is exactly how a rebrand should carry forward.
Working with Praxio has been a game changer for our marketing. The team really understands what they’re doing and made the whole process simple and stress-free.
Praxio did a great job building my companys website and multiple landing pages. The team was professional, easy to work with, and delivered a high-quality result.
They quickly improved my website speed and explained everything clearly along the way. The results were even better than expected.
The work still in front of us
Local pack coverage is at 6.3% — the specific service terms are landing, the broad category terms are not. Web design and website development across Sydney sit around 20th on the grid, and closing that needs authority rather than profile work.
Claim the 12 remaining directory listings
Add Earlwood and NSW to the page titles
Build authority and links behind the site
Push into the broad web design and development terms
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