Patisserie
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Sydney Fish Market, Glebe
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Second location
Sergio Patisserie Sydney Fish Market
Sergio’s second site, inside the new Sydney Fish Market. Direct Local has it first in Google’s local results for the Fish Market’s bakery, cake, croissant, pastry and dessert searches, with 3,130 people a month finding it on Maps from a phone.
A second site starting from zero
A new location gets none of the first store’s history. This one opened with no rankings at all — not a single first place in March — into a Glebe market where Le Petit Tarte, Brune Bakery and Sonoma have years of reviews behind them.
Own the landmark, not the suburb
Nobody walking through the Fish Market searches “patisserie Glebe” — they search the building they’re standing in. Direct Local built the profile around Sydney Fish Market and Blackwattle Bay, and around what people buy: croissants, cakes, coffee, dessert.
Seven first places by August
From zero first-place rankings in March to seven by July, held through August, an average map rank of 3.4 for “patisserie Glebe”, and 280 customer actions off the profile in the last 30 days.
Third or fourth across most of the city
We track rankings from dozens of search points across Sydney, not just from the Bridge Road door. Every marker is a real search location, and the number is where Sergio shows on Google Maps from there.
Six Fish Market searches at #1
Six searches tied to the building return Sergio first. These are people already inside the market, deciding where to finish lunch.
Bakery Sydney Fish Markets
Cake shop Sydney Fish Market
Cakes Sydney Fish Markets
Croissants Sydney Fish Markets
Pastries Sydney Fish Markets
Dessert Sydney Fish Markets
French pastries Glebe
French bakery Glebe
Google local pack and local finder positions, Glebe NSW, 10 Aug 2026.
March to August 2026
Across 30 tracked keywords in Google Search, Maps and the local finder.
Source: rank tracker, 10 Mar – 10 Aug 2026. 10 new ranking keywords over the period.
What the profile earned them this month
Source: Google Business Profile insights, 16 Jul – 13 Aug 2026.
The work still in front of us
The Fish Market terms are won. Glebe itself is the harder half — local pack coverage sits at 14.3% and the suburb’s established bakeries hold the top of the grid. Eighteen reviews at 4.0 is the other gap, and it’s the one that moves rankings and walk-ins together.
Build the review programme at this location
Win the coffee and cafe searches at the market
Push the Glebe suburb terms up the grid
Add Glebe and NSW to the page titles
Extend into Pyrmont and Blackwattle Bay searches
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